Survey of basic content and structural elements of mass media and their functions and influences on society. Three hours lecture per week
Student Learning Outcomes: Upon successful completion of this course, students will:
Demonstrate understanding of the fundamental types, purposes, and relevance of mass communication.
Demonstrate understanding of mass media in historic, economic, political, and cultural realms.
Demonstrate understanding of the business aspects of mass media and the influence of commercialism.
Demonstrate understanding of evolving media technologies and relevant issues and trends.
Demonstrate understanding of mass media values, ethics, laws, and industry guidelines.
Demonstrate understanding of the globalization of mass media.
Demonstrate understanding of media effects on society.
Upon successful completion of this course, students will:
Demonstrate understanding of the fundamental types, purposes, and relevance of mass communication.
Demonstrate understanding of mass media in historic, economic, political, and cultural realms.
Demonstrate understanding of the business aspects of mass media and the influence of commercialism.
Demonstrate understanding of evolving media technologies and relevant issues and trends.
Demonstrate understanding of mass media values, ethics, laws, and industry guidelines.
Demonstrate understanding of the globalization of mass media.
Demonstrate understanding of media effects on society.
(e-book) “Introduction to Mass Communication” by Stanley Baran ISBN-10 9781265033033
NONE
Objective and/or skill-based tests, reading and writing assignments, group projects, quizzes, and class participation.
Final grades will be calculated by the following scale:
A: 90% and above
B: 80% to 89%
C: 70% to 79%
D: 60% to 69%
F: 0% to 59%
Students must attend and participate in all classes. There are no extra credit assignments to substitute for the assignments and quizzes. Class attendance records will be kept and forwarded to the appropriate College offices. Students are expected to attend all presentations and stay until all presentations are delivered. Students must inform the instructor of their absence from a scheduled presentation session or an exam. Please send the instructor an email before the event, and be prepared to present a note of excuse from an authorized Weatherford College employee if the absence was due to a college-related activity or a medical professional in the case of illness.
Lecture, video, and/or slides, group activities, written assignments, and/or oral reports.
ADA Statement:
Any student with a documented disability (e.g. learning, psychiatric, vision, hearing, etc.) may contact the Office on the Weatherford College Weatherford Campus to request reasonable accommodations. Phone: 817-598-6350 Office Location: Office Number 118 in the Student Services Building, upper floor. Physical Address: Weatherford College 225 College Park Drive Weatherford, TX.
Academic Integrity is fundamental to the educational mission of Weatherford College, and the College expects its students to maintain high standards of personal and scholarly conduct. Academic dishonesty of any kind will not be tolerated. Academic dishonesty includes, but is not limited to, cheating on an examination or other academic work, plagiarism, collusion, and the abuse of resource materials including unauthorized use of Generative AI. Departments may adopt discipline specific guidelines on Generative AI usage approved by the instructional dean. Any student who is demonstrated to have engaged in any of these activities will be subject to immediate disciplinary action in accordance with institutional procedures.
Any student who faces challenges securing basic resources such as food, clothing, or housing and believes this may affect their performance in their course of study is urged to contact the Director of Student Resources, Dr. Deborah Cregger, for support at (817) 598-6444. Her office is on the first floor of Student Services. If the student prefers, they may contact their instructor, who can reach out on their behalf. Weatherford College also provides the Coyote Pantry. The Pantry maintains boxed and canned foods for students in need. The location of the Coyote Pantry is two blocks west of the Weatherford campus at the Baptist Student Ministry (118 E. Park Ave., Weatherford). Pantry hours are Mon-Thurs. 8:30 am-4:30 pm and Fri. 8.30 am-12:00 pm (817-599-6586).
A student shall retain all rights to work created as part of instruction or using College District technology resources.