Marketing (MRKG)

Course Descriptions

MRKG 1301: Customer Relationship Management

Class Program

Marketing (MRKG)

Credits 3 Lecture Hours 3 Lab Hours 0

Clinical Hours

0

CIP

52.1401

General principles of customer service including skills, knowledge, attitudes, and behaviors. Three hours lecture per week.

MRKG 1311: Principles of Marketing

Class Program

Marketing (MRKG)

Credits 3 Lecture Hours 3 Lab Hours 0

Clinical Hours

0

CIP

52.1401

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. Three hours lecture per week.