COMM 1307: Introduction to Mass Communications
Survey of basic content and structural elements of mass media and their functions and influences on society.
Mass Communications
Micheal Endy, Coordinator
mendy@wc.edu
817-598-6211
Weatherford College's Associate of Arts in Mass Communication degree prepares students for careers in today's dynamic media landscape. This program provides foundational knowledge and practical skills in various communication disciplines including journalism, public relations, broadcasting, and digital media production.
Students develop essential competencies in media literacy, content creation, critical analysis, and ethical communication practices. The curriculum combines theoretical coursework with hands-on experiences that foster creativity and technical proficiency.
Graduates are prepared to transfer to four-year institutions to complete bachelor's degrees in communication-related fields or to enter the workforce with introductory skills suitable for entry-level media positions.
This program emphasizes both traditional and emerging communication technologies, ensuring students are well-equipped to adapt to the evolving media environment.
Degrees and Certificates
Course Descriptions
COMM 1335: Introduction to Electronic Media
An overview of the development, regulation, economics, social impact, and industry practices in electronic media.
COMM 1336: Video Production I
Practical experience in the operation of television studio and control room equipment, including both pre- and post-production needs.
COMM 2300: Media Literacy
Criticism and analysis of the function, role, and responsibility of the mass media in modern society from the consumer perspective. Includes the ethical problems and issues facing each media format, with the effect of political, economic, and cultural factors on the operation of the media.
COMM 2303: Audio Production
Practical experience in the operation of audio equipment, including both pre- and post- production needs.
COMM 2311: Media Writing
Fundamentals of writing for the mass media. Includes instruction in professional methods and techniques for gathering, processing, and delivering content.
COMM 2315: Media Writing
This course focuses on advanced news-gathering and writing skills. It concentrates on the three-part process of producing news stories: discovering the news, reporting the news, and writing the news in different formats.
COMM 2324: Practicum in Electronic Media
This course focuses on advanced news-gathering and writing skills. It concentrates on the three-part process of producing news stories: discovering the news, reporting the news, and writing the news in different formats.
COMM 2330: Introduction to Public Relations
Exploration of the history and development of public relations. Presentation of the theory behind and process of public relations, including the planning, implementation, and evaluation of PR campaigns.
COMM 2331: Radio/Television Announcing
Principles of announcing: study of voice, diction, pronunciation, and delivery. Experience in various types of announcing. Study of phonetics is recommended.
COMM 2332: Radio/Television News
Preparation and analysis of news styles for the electronic media.