MRKG 1313: Public Relations
Exploration of theories, techniques, and processes of public relations (PR). Includes methods of building good will, analysis of media, obtaining publicity, and implementation of PR programs.
Radio & TV Broadcasting
Micheal Endy, Coordinator
mendy@wc.edu
817-598-6211
Weatherford College's Associate of Applied Science in Radio & TV Broadcasting provides hands-on, career-focused training for students seeking immediate entry into the broadcasting industry. This practical program combines technical production skills with creative content development to prepare graduates for the demands of modern broadcast media.
Students gain proficiency in audio and video production, broadcast operations, media writing, and digital content creation through state-of-the-art studio facilities and real-world projects. The curriculum emphasizes both technical competencies and essential communication skills required by industry professionals.
Graduates leave equipped with marketable skills for employment in radio stations, television studios, production companies, and emerging digital media platforms. The program's applied focus prepares students to step directly into broadcasting careers with comprehensive knowledge of industry standards and practices.
This AAS degree balances theoretical foundations with extensive practical training, ensuring students develop the versatility needed to thrive in today's evolving broadcast landscape.
Degrees and Certificates
Course Descriptions
MRKG 2349: Advertising and Sales Promotion
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
RTVB 1301: Broadcast and Digital Media News Writing
Instruction in the writing of news copy for broadcast and various digital media content.
RTVB 1302: Computer Applications for Media Production
Computer applications for audio, video, graphics, budgets, and scripts in media productions.
RTVB 1309: Audio Production I
Concepts and techniques of sound production including basic recording, mixing, and editing techniques.
RTVB 1317: Convergence of Electronic Media
Explores career opportunities, regulatory, and economic issues in electronic media including radio, television, internet, and new media.
RTVB 1329: Scriptwriting
Writing scripts for digital media. Emphasizes format and style for commercials, public service announcements, promos, news, and documentaries.
RTVB 1355: Radio and TV Announcing
Radio and television announcing skills such as voice quality, articulation, enunciation, and pronunciation. Includes preparation for on air and voice over positions.
RTVB 1380: Cooperative Education - Radio & Television
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component.
RTVB 1381: Cooperative Education - Radio and Television
Explores career opportunities, regulatory, and economic issues in electronic media including radio, television, internet, and new media.
RTVB 2286: Internship - Radio & Television
LA work-based learning experience that enables the student to apply specialized occupational theory, skills and concepts. A learning plan is developed by the college and the employer.
RTVB 2337: TV/Video Production Workshop I
Design and production of video content for location or studio shoots adhering to deadline requirements and industry standards.
RTVB 2338: Business Aspects of the Media Industry
Application of general business practices in the media industry. Includes personnel management, budgeting and asset management, and decision-making.