MRKG 1313: Public Relations
Exploration of theories, techniques, and processes of public relations (PR). Includes methods of building good will, analysis of media, obtaining publicity, and implementation of PR programs.
Radio & TV Broadcasting
Micheal Endy, Coordinator
mendy@wc.edu
817-598-6211
Weatherford College’s Associate of Applied Science in Radio & Television Broadcasting equips students with the foundational knowledge, technical concepts, and professional practices essential to the broadcast and digital media industries. This program covers the principles of audio and video production, media writing, content planning, and broadcast operations through structured coursework, project‑based assignments, and applied learning activities. Students develop technical literacy, creative problem‑solving, teamwork, and communication skills essential in a variety of media-based careers. Our students actively demonstrate competencies in media production, storytelling, and communication, enabling them to gain entry‑level opportunities in the field. Our graduates leave with a strong foundation for pursuing entry‑level media positions, internships, or further specialized training in broadcasting, production, and digital content creation.
Degrees and Certificates
Course Descriptions
MRKG 2349: Advertising and Sales Promotion
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
RTVB 1301: Broadcast and Digital Media News Writing
Instruction in the writing of news copy for broadcast and various digital media content.
RTVB 1302: Computer Applications for Media Production
Computer applications for audio, video, graphics, budgets, and scripts in media productions.
RTVB 1309: Audio Production I
Concepts and techniques of sound production including basic recording, mixing, and editing techniques.
RTVB 1317: Convergence of Electronic Media
Explores career opportunities, regulatory, and economic issues in electronic media including radio, television, internet, and new media.
RTVB 1329: Scriptwriting
Writing scripts for digital media. Emphasizes format and style for commercials, public service announcements, promos, news, and documentaries.
RTVB 1355: Radio and TV Announcing
Radio and television announcing skills such as voice quality, articulation, enunciation, and pronunciation. Includes preparation for on air and voice over positions.
RTVB 1380: Cooperative Education - Radio & Television
Career-related activities encountered in the student's area of specialization offered through an individualized agreement among the college, employer, and student. Under the supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component.
RTVB 1381: Cooperative Education - Radio and Television
Explores career opportunities, regulatory, and economic issues in electronic media including radio, television, internet, and new media.
RTVB 2286: Internship - Radio & Television
LA work-based learning experience that enables the student to apply specialized occupational theory, skills and concepts. A learning plan is developed by the college and the employer.
RTVB 2337: TV/Video Production Workshop I
Design and production of video content for location or studio shoots adhering to deadline requirements and industry standards.
RTVB 2338: Business Aspects of the Media Industry
Class Program
Clinical Hours
0
CIP
09.0701
Application of general business practices in the media industry. Includes personnel management, budgeting and asset management, and decision-making.